- *** Based on a market survey regarding 2024 “honey-based cosmetics (brands)” conducted from
December 10 to December 28, 2024, by Trending Future Research Institute. inc.
(Sales share from January to December 2023, based on the &honey series.) - ***1 Data based on conventional product line (compared to &honey series)
- ***2 Refers to the concentration of honey (moisturizing ingredient)
compared to our previous products (specifically the &honey Creamy series) - ** Images are for illustration purposes only
AWARD
With the richest moisture in the series***1
&honey Milky repairs damage using high-purity honey,***2
leaving hair ultra-smooth and deeply hydrated.***1
- ***1 Data based on conventional product line (compared to &honey series)
- ***2 Refers to the concentration of honey (moisturizing ingredient) compared to our previous products (specifically the &honey Creamy series)
- ** Images are for illustration purposes only
&honey Milky combines newly added “Milk Honey*2” and
“Keratin Honey*3” to deliver the highest level of moisture and damage care in the series.***1
Newly formulated with concentrated Milk Honey*2
Delivers 105%***3 hair moisture
Harnessing the power of concentrated
Milk Honey,*2 achieved the highest level of
hydration***1 in the &honey series.
- ***1 Data based on conventional product line (Compared to &honey series)
- ***3 Refers to hair moisture content (Data based on conventional product line (Compared to &honey Creamy series)). Results may vary depending on hair type.
- *2 Liposome-encapsulated blend of honey (moisturizing) and hydrolyzed milk protein (moisturizing).
- *** Individual results may vary
- ** Images are for illustration purposes only
Newly formulated with concentrated Keratin Honey*3
Delivers 136%***4 damage repair effectiveness
Powered by Concentrated Keratin Honey,*3
thoroughly repairs five major types of
hair damage of heat, friction, UV rays,
coloring, and dryness.
- ***4 Refers to the tensile strength of hair (Data based on conventional product line (Compared to &honey series)).
Results may vary depending on hair type. - *3 Liposomal blend of honey (moisturizing) and hydrolyzed keratin
(wool-derived, repairing). - *** Individual results may vary
- ** Images are for illustration purposes only
Over 95% of the formula is composed of moisturizing
and honey-derived ingredients*4 ***6
Formulated with natural moisturizing
ingredients***7 to maintain hair’s moisture
balance with a pure moist formula.
- ***6 Excluding base ingredients; includes water.
- ***7 Refers to moisturizing and repairing ingredients.
- ***8 Refers to the concentration level (Data based on
conventional product line (Compared to &honey Creamy series)). - *1 Moisturizing and repairing
- *4 Honey Water (moisturizing)
- *5 Propolis Extract (moisturizing)
- *6 Moisturizing
- *7 Shea Butter (moisturizing)
- *8 Sodium Carboxymethyl Hyaluronate (moisturizing and repairing)
- ** Images are for illustration purposes only
Proprietary blend of honey***9
A blend of three carefully selected types of
honey*1 delivers deep moisture and
manageability to hair.
- ***9 Refers to the ratio of honey (moisturizing) and liposome ingredients (*2 *3) contained in the product
- *1 Moisturizing and repairing
- *2 Liposome-encapsulated blend of honey (moisturizing)
and hydrolyzed milk protein (moisturizing) - *3 Liposome-encapsulated blend of honey (moisturizing)
and hydrolyzed keratin (from wool) (repairing) - *9 Non-heated honey (moisturizing)
- ** Images are for illustration purposes only
Step-by-step Care Beauty that Transforms
Both Hair’s Finish and Scent
Each item features a different scent,
allowing to enjoy a gradual scent transition.
- ** Images are for illustration purposes only
Choose your preferred style depending
on your hair type and desired finish
- ** Images are for illustration purposes only
PRODUCT LINEUP
Milky Precious
EX Repair Shampoo500mL
Formulated with honey-derived cleansing
ingredients*1 to gently cleanse and
deeply moisturize*** even damaged hair.
- Apple Sweet Honey Scent
Milky Precious
EX Repair Hair Pack130g
Infused with Keratin Honey*2 to provide
intensive care for damaged hair.
- Apricot Sweet Honey Scent
Milky Precious
EX Repair Hair Treatment500g
Transforms damaged hair into ultra-smooth,
deeply moisturized strands*** from roots to ends.
- Berry Sweet Honey Scent
Milky Precious
EX Repair Hair Milk180g
Deeply repairs dry, coarse hair,
leaving it ultra-smooth and moisturize***.
- Cherry Sweet Honey Scent
Milky Precious
EX Repair Hair Oil105mL
Deeply penetrates and repairs dry, coarse hair,
leaving it ultra-smooth and hydrated***.
- Cherry Sweet Honey Scent
Milky Precious
EX Repair Shampoo Refill
385mL
Milky Precious
EX Repair Hair Treatment Refill
385g
- *** Data based on conventional product line (compared to &honey series)
- *1 Hydrolyzed honey protein, soapwort leaf/root extract (cleansing, moisturizing)
- *2 Liposome-encapsulated blend of honey (moisturizing) and hydrolyzed keratin
(wool-derived)(repairing)
